Explains The Main Aspects Of E-Commerce SEO

Building a website and getting traffic are two different things. Launching online store is an easy task but it may get difficult when you are trying to get customers in through the internet. This problem becomes intense as competitors limit our chances of getting to the market. When you have conducted research and set up a website, you need to gain recognition by search engines such as Google, so you will need search engine optimization. This process involves modifying your site’s features according to the requirements of search engine algorithms in order to get a top position on specific key terms.

Jason Adler, the Customer Success Manager of gives valuable tips on how to make your content authoritative and website optimized to help you rank higher in search engines.

  • Improve the speed and response of your site
  • Work on your meta titles and descriptions to be more compelling and actionable
  • Use longer, more unique product descriptions and long tail keywords
  • Add customer reviews to attract more clients
  • Post content mentioning what customers are searching

When doing SEO, several tools could be beneficial to your efforts. These tools include:

  • 1. PicMonkey and Kraken. Combination of these tools gives you web design optimization features. They can edit and reduce the size of pictures in the internet pages increasing the speed and response of your website.
  • 2. GetFiveStars. This tool helps those who have concerns about their customer feedback. GetFiveStars will send an email to your clients with the necessary information. It will intercept positive or negative feedback on the internet as well as improve your ranking.
  • 3. Autopilot. This is a cheap tool which can automate some aspects of your marketing campaigns. This app comes with a 30-day free trial followed by a 25usd monthly subscription.
  • 4. YoRocket. This tool can evaluate the meta titles and descriptions of a website. You can use it to make descriptions compelling and guide the content at the webpage. Brian Dean and Backlinko developed this tool. It is a premium service, and users pay to get their click through rates getting high.
  • 5. Semalt Keyword Suggestions. This is a keyword search tool which can provide long tail keywords. It can be useful in giving you the search terms shoppers are using to buy from the internet. It can give you keywords to make a listing or create online content.

Building a website and getting a flow of visitors can be difficult to achieve. With SEO, things turn out to be a bit simpler, and there is some hope. Optimizing your website through SEO tactics like the content selection and backlinking can make your site get traffic. Using eCommerce SEO tools, you can establish a consistent effective practice to ensure that your website will remain on top search positions and, consequently, receive new visitors.

Suggests 5 Google Tools for Building SEO Content

Search Engine Optimization and internet marketing are the processes which might find you using a tool or two from a source which is not known. People who love analytics and metrics might need a lot of information which is only available from paid tools. Fortunately, Google offers some tools which can suit your SEO needs. Some of these tools are features and tricks present on our daily search engine tasks, but we often fail to use them.

Ryan Johnson, the Senior Sales Manager from Digital Services, has carefully chosen Google tools to help your SEO campaign and internet marketing strategies proceed successfully:

1. Google Analytics.

This tool can be helpful in getting insight on the appropriate content to include in the future posts. It contains metrics that show you useful information for plans.

2. Google Autocomplete Feature.

This feature enables you to see some completed search suggestions whenever you are in the midst of typing something in the Google search bar. These ideas come from the search metrics of Google giving you other marketers tips that have previously been on a high search density. Making a long list of many auto-completed search suggestions creates spinnable content that can bring high ranking website information.

3. Google Search Console.

This tool can help you monitor and improve your ranking in the search results of particular keywords. For instance, individuals can go to “Search Analytics”. This menu is in the Search Console dashboard and enables one view the clicks, click through rate, impressions, and average search position for up to 999 keywords that relate to your website.

4. Going to the Google’s “Searches Related To” Section.

This section can be your next key to success. This area is at the bottom of the Google search page. It contains items and queries in an elongated form. These ideas can be your next blogging ideas or titles of your posts. For instance, when you search “dog food”, this area can have statements like “best dog food for skin allergies”. Making a long list of these ideas can make a blog that is authoritative in that particular niche.

5. Google AdWords.

If keywords have a high search density on Google, there is not much need of spending money on a different SEO deal. Persons running paid search ads can access this from the keywords tab in their Google Analytics campaign. Here, one can find the actual search queries to invest money. Google AdWords has a keywords search feature that is one of the best and most reliable.


People carrying out Search Engine Optimization may require using a tool or more. Countless tools are emerging from different sources which promise to deliver but at times scam individuals and fail to help. However, Google has some tools which any person doing SEO and internet marketing can use. Some of these tools exist as services present in our search engines but often go ignored. From the tools, recommended by Semalt, it is clear that numerous SEO tasks such as keyword search, Google bots and crawlers are possible using tools provided by Google. As a result, the need for going for funny unproven tools is not there.

Why Good Content Cannot Replace SEO

Why Good Content Cannot Replace SEO

Lately, it has become a common perspective that as long as you have good content, the rest will take care of itself. It is true that SEO and Content marketing are inextricably linked good content is necessary for SEO. However, for a successful optimization campaign, you will need much more than just good content.

The Customer Success Manager of Semalt Digital Services, Nik Chaykovskiy explains why quality content is not enough for running SEO efficiently.

In theory, the idea is accurate. All search engines strive to provide their users’ base with the best content and so they have algorithms that rank good content higher. By producing more content, you can have more indexable topics which will cover many search requests. Furthermore, as long as the content is good, more users will visit your site.

On the other hand, if you have no content at all, you do not stand a chance of having efficient SEO. If the material is poor and not trustworthy, your results will be similar. For your content to be good, it has to meet a variety of standards to prove it is good. This ranges from uniqueness to practicality, relevance and entertainment.

Let’s assume that your content is good and that you produce content on a regular basis. This content is futile so long as it is not visible. If your users are not aware about your work, then they cannot read or view it. With the advances of Google, it still relies on the feedback of its users to help ranking the quality of content. Thus, if these users cannot view your work, Google cannot judge the quality of your content.

Much of this feedback is usually provided through shares and links, which Google considers as trustworthy. By earning lots of links, you can be seen as a good source of content and as a result, you will rise in the search rankings. However, these links are not earned by good content only. You have to take initiative by promoting and syndicating your links, sometimes by building some manual links as well.

Having good content on your site is a good start. However, you should never neglect the technical factors that are necessary for your site to rank highly in search engine results. Most template sites, like WordPress and Wix come equipped with a technical structure which makes it easier to be indexed by a search engine.

This, however, is not enough too. You will need to create Meta data and title tags, improve the security of your site, update your robits.txt file, create and update a sitemap and increase the speed of your site if you want your site to be in fighting shape.

You can only tap into the true power of content if you are able to integrate it with a variety of other marketing strategies. For instance, you can use email marketing and social media marketing to the benefit of your content. By using these strategies in conjunction with each other, you stand the better chance to take the most of your content. SEO is a complex strategy. It cannot be boiled down to a single focus.

How The Amount Of Funds Invested In SEO Correlates With The Benefits Gained

How The Amount Of Funds Invested In SEO Correlates With The Benefits Gained

The amount of funds you should invest in SEO varies because of the prices offered by agencies. However, the practice shows that the high cost of services not always guarantees the success of your SEO campaign. Does an increased amount of initial investments correspond with the increase of the benefits gained? Is there a certain threshold for businesses necessary to reach to reap the rewards?

Nik Chaykovskiy, the leading expert of Digital Services explains what factors influence the return on investments in SEO.

The amount of time and money spent on a strategy affect volume and quantity. The compounding payoff is greatly affected by variations of the following elements. On this account, increasing the input of one or a few of these factors increases the rate of growth of the returns.

  • Quantity is the amount of work done on a regular basis. Many quality links increase domain authority, while quality content increases the pages one has in Google’s index.
  • Quality depends on the amount of time dedicated to the work done. Higher authoritative sources create more value hosting a single link than lower ranking sources hosting several links.
  • Time. Returns from an investment are not instantaneous as they are a snowball over time.

Competition Factor

Partial investments in a business that exists in a market with many competing sites would not yield as much results as it would have made out of the company, that had been invested for the development of content marketing strategy. However, there are alternatives that help in increasing site’s visibility with the minimal budget and investment requirements. A company can spread the content within a certain market niche or a local geographic area where it optimizes content for the target audience found in these segments. The result will be an increase in the relevance of content provided.

Quality Threshold

Another point of consideration is the level of quality that content needs to satisfy before being released. Poorly written content or thin content can trigger the Panda penalty that will significantly drop ranking on the search queue. It poses a threat to the brand’s reputation and visitor traffic to the website as well as any possible relationships with publishers who aid in link building. The minimum investment ensures the quality and potential for growth as businesses level is up to the competition. Ranking higher than competitors will require a content strategy that surpasses competitors and relies on the knowledge of the best practices in content marketing.

Complexity of Aspects

Taking into the account previously discussed points, we can come up to the following conclusions:

  • Business gains greater returns if the amount of initial investments was increased as compared to one-o-one exchanges
  • Competition limits the visibility for small investments, but not entirely making it impossible
  • Achieving a certain threshold of quality for content and link building ensures that businesses gains the momentum

In conclusion, SEO is not an all-or-nothing strategy that demands an entire marketing strategy to see significant effect. Investing time and effort helps in achieving quality. Finally, the more investments one makes, the higher results he/she yields. Smaller investments are also effective if invested in the right way.

7 Trends From Semalt To Dominate SEO Marketing in 2019

SEO, for most businesses, helps them stay ahead of their competitors. Understanding changes in SEO is necessary so as to adjust their content and SEO strategy to level up with the competition.

Jason Adler, the leading Customer Success Manager of Digital Services, explains the dominating SEO trends of 2017:

1. Rise of Accelerated Mobile Pages (AMPs).

AMPs are an open-source protocol that speeds up page load on mobile devices. They increase speed by four times and cut data costs by eight times. Google favors sites that have optimized their structure to support AMPs. A small icon, consisting of a carousel and a lightning bolt, indicate the AMP status of the site. Due to this favoritism, an anticipated action by most brands is to take advantage of the option.

2. Rise of “Dense” Content.

People currently favor lengthy content that covers a topic extensively as compared to the bite-sized content repeatedly used in the past. Since both types have flooded the market, the focus may shift to ignoring length entirely and focusing on providing as much content in the smallest possible space to appeal readers, something called “dense” content.

3. Machine Learning Will Change How Algorithms Work.

Google RankBrain opened the doors to machine learning possibilities. The Google Hummingbird functions’ extension analyzes phrases used by users in conversational queries and updates algorithms accordingly. People anticipate that Google will release more learning updates and incorporate them in other areas such as data interpretation or automated marketing.

4. Personal Branding as a Secret SEO Weapon.

It will become easier for businesses to secure guest posts, build trust, and drive more traffic to the website. Semalt has successfully integrated personal branding into the marketing campaign. As social media platforms continue to favor the individual posts over branded posts, more companies will continue to find value in personal branding thus leading to more opportunities and increased competition.

5. User Experience Optimization (UEO).

User experience is important to SEO. Google favors mobile optimized sites for mobile devices. Speed and an enjoyable user experience are defining characteristics of a mobile optimized site. The year 2017 may put more emphasis on user experience. AMPs are the first sign of this, but looking for alternate ways that capitalize on user experience is advisable.

6. Intensified Use of Mobile Apps.

SEO has increased the mobile app options for users with such features as app indexing, deep linking within the apps, and app streaming. So far, Google has managed to cater to needs of the app users without deviating from its search engine as a search engine. Apps may soon replace traditional websites and increased app favoritism.

7. Sophistication of Personal Digital Assistants.

In 2017, diversification and increased sophistication of personal digital assistants’ features such as Siri and Cortana these features will bring about newer and more advanced forms of conversational search queries presenting rank opportunities for businesses in both areas.

There is no immediate need to change current marketing strategies, but it is important to be aware of the potential impacts these trends could have on business. This awareness will help develop an action plan to maintain top ranking over opponents.

Prognosis From Semalt: The Future Of Built-In SEO

Search engine optimization can be quite demanding, especially if you are a newcomer. This is why many content management systems such as WordPress are stepping up to offer users automated SEO. This allows amateur users to optimize their websites for search engines at least to a given level.

The main aim of built-in SEO is to automatically help you create a website that can be seen and favored by a search engine. However, these built-in solutions are not the total package for a variety of reasons. The biggest limitation attributed to built-in SEO is poor customizability. Most of these tools are out of the box options that do not offer sufficient flexibility to cater for businesses within different industries.

In addition, most of these automated solutions lack any sort of follow up. As thus, they cannot help you evaluate your performance and will not advise you on how you can drive for better results. Essentially, they are just tools and so they do not know what your goals are. This, however, can be advanced.

The Senior Sales Manager of Digital Services, Ryan Johnson, describes some of the ways how built-in SEO may change in the near future.

1. Integrated research methods.

Starting off, it is likely that we will see better integrations for research and strategy. This may involve tools developing their own suggestions on the strategic direction. This can be based on a user questionnaire, which will help users figure out their goals and make recommendations based on these goals.

2. Real-time content quality analysis.

With the improvement in automated tools, the content analysis has to get better. In future, we can probably expect built-in tools that mimic the kind of content analysis used by Google. This, however, will take a lot of work from advanced programmers.

3. Comparison to other sites.

At the moment, most built-in tools focus exclusively on your own site. SEO, however, is a very competitive field. Therefore, in the future we can expect more competitive analysis platforms and functions emerging.

4. Real-time position reporting.

Your current automated solution may be able to report on whether your website is optimized correctly. However, it definitely cannot tell you where it ranks at the moment as compared to a few weeks before then. The next generation of built-in solutions may have real-time position reporting as a new feature.

5. Fundamentals training.

Regardless of how advanced built-in solutions become, your knowledge and input is still going to be essential. As a result, the next generation of built in tools will probably offer website builders with step-by-step training aimed at bringing amateurs up to speed on how SEO works and what they can accomplish with this strategy.

Though there are a number of hurdles that built-in SEO has to overcome, it has come a long way since its initiation. It also remains one of the best online marketing tools available. This is a strategy that is capable of exponential growth, and so the sooner you can get yourself involved, the better. Don’t wait for these developments to occur.

Explains Why Incoming Links Are Crucial For Your SEO

Explains Why Incoming Links Are Crucial For Your SEO

Many times when Google discharges information for its procedures, which regulates the ranking of websites, I would advise clients to make no amendments to anything. Our company has never been involved in search engine junk tactics like the creation of insignificant low-quality incoming website links. Creating exclusive content and quality links have always been our motivation.

Still, we deal with the cases that when clients come to us telling that after the changes of Google released, like the Penguin 2.1 appraise, it affected their rankings. Clients usually think that it relates to some difficulties with their success process, but we discover most of them had bad incoming links created by the previous SEO company they were working with.

Incoming links are an essential element for determining websites ranking in Google. Earlier, a website with the highest number of incoming links would rank higher than a competing website with lower backlinks. Firms would create lots of incoming links regardless of their quality or if they made any sense since Google didn’t care about any relationships between the links and the websites. Google then revolutionized. Panda was first introduced in early 2011, then Penguin was released later in 2012. All of a sudden, the quality of incoming links took over the quantity, at the same time, the firms that got involved in the collection of a large number of backlinks were getting involved in wrong techniques during the creation of content. According to Semalt expert Andrew Dyhan, an online marketing specialist, what Panda has started was finished by the Penguin. Many websites witnessed a drastic fall in their rankings, revenue, and traffic, and this is where one of our clients was caught up. This was a great astonishment for the affected webmasters whose sites got hit.

The bad incoming links don’t show the harmless effect until they hurt a great deal someday. Clients don’t realize the urgency of getting rid of backlinks before we show them the analysis of their account of the client. If on the first stages, removing bad links is not very time-consuming and expensive, later when the loss will bad enough, removal of incoming bad links became the urgent priority that will make you ready to any amount in. We immediately witness positive output once we embarked on bad links removal, but unfortunately, some clients tend to be willing to get the immediate result.

In order to maintain clients, any SEO firm should immediately look out for bad links and eliminate them. Currently, we reveal to potential customers regarding removal of bad links and if obligatory, we advise them to invest in it for an initial couple of words. The greater lesson is to have an understanding of where Google is headed and drive clients towards that route. For the SEO customers, it is no longer an option to be up to date with the trend in order to succeed. Also, abandoning the necessity to get assistance from the SEO firm very likely will make your competitor a winner. Therefore, following up with professionals is important.

What Links Cause SEO Penalties?

Search engine optimization (SEO) experts understand the importance of link building. Essentially, link building is one of the cornerstones of effective SEO strategy. This is because Google’s algorithm relies a lot on inbound links to determine website’s authority that influences organic search rankings.

Links are a critical factor in increasing brand visibility and referral traffic. In spite of this, a recent survey indicates that only 62 percent of all marketers are engaged in link building. So, why some marketers avoid pursuing this strategy? Andrew Dyhan, the Customer Success Manager of Digital Services explains the factors, which make link building a critical aspect of SEO.

Fear of Google penalization is the primary reason why many marketers avoid building links. It is quite fair, however, in most cases, this threat is overrated. Google’s penalization bases on Google’s Penguin update. According to this update, if you build links that violate Google’s terms of service, the search engine will respond in a form of burying your website in a deep sea of content where users won’t find you. This translates into less traffic and low rankings. So, what are the unhealthy links that earn you penalties?

Links from bad sites

Links from low-authority sources and spammy sites are the first type of links you want to avoid. At the most basic level, the value of a link is determined by the authority of the site it emanated from. In other words, if you source links from high authority sites, you command more authority on your site. On the other hand, if you build links from a questionable or spammy site, the authority of your domain takes a beating.

Contextually inappropriate links

Unlike the past, Google’s algorithms are advanced enough to detect how content fits the needs of the audience and the natural use of language. In simple words, if you link to content that has nothing to do with the piece, Google will flag you down and punish you for trying to mislead users.

Keyword-stuffed links

Initially, it was common practice to include keywords in the anchor text of your links. Today, doing that might get you penalized by Google because SEO enthusiasts started abusing the practice by stuffing keywords into links where they did not belong. In spite of this, you can still optimize your anchor text, however, it must be contextually appropriate for the link.

Spammed links

Spammy links include posting comments on a forum with just a link to your website and no other content. Why? Because the main goal of such a link is to drive traffic to your site without giving any value to readers. In addition, Google can penalize you if you place links on the same pages of the site repeatedly.

Links from schemes

Any link you build with the sole intention of driving traffic to your site without giving the user any valuable information is suspect and subject to Google penalties. There are a number of such links including reciprocal links and link wheels where the intention is to pass authority to sites within the wheel. To find out what Google considers as link schemes, read their article on the subject to avoid getting in trouble with the search engine.

Other techniques of manipulating site rankings

Normally, Google’s main aim is to reduce the possibility of SEO enthusiasts manipulating their site rankings using links. As long as you are using links in a way that is beneficial to users, there is nothing to worry about. However, if you are trying to use underhand methods to drive traffic and manipulate rankings, you are setting yourself up for Google’s penalization on your site.

Ultimately, an official Google penalty is a manual action similar to blacklisting. This is what strikes fear in every webmaster but most of the time, Google’s heavy hand only comes down on intentional offenders. However, webmasters often panic and think they have been penalized when their site experience a drop in traffic. But if you avoid running afoul of Google’s mode of operation or work with the specialized SEO services provider, who technically track your website’s performance, you will have nothing to worry about.

What Is The Best Time To Start SEO

If you are a website owner who wants to get the best out of SEO, you need to understand that the timing of your SEO strategies and exercises is just as important as the strategies or exercises themselves.

Whether you are doing a website launch or redesign, the best time to start doing SEO is before you release it to search engines for indexing and ranking. In other words, SEO work and website design should start at the same time.

Some aspects of SEO are unique to a new website, some are unique to redesigned a website and others are common to both cases. Nik Chaykovskiy, the expert of Semalt Digital Services explains the features of doing SEO for various purposes.

SEO For New Websites

For new websites, SEO should run concurrently with web design and user experience (UX). This means, the SEO strategy will determine the kind of content that will be used and where it will be placed on the website. Success in SEO is, thus, a result of the effort put towards intertwining web design, UX, and SEO. Starting SEO during the web design process accelerates the results of SEO.

However, this has another implication to your business: your UX and web design experts must understand SEO and your SEO guys must understand UX and web design. These experts might need training in four critical areas (design, UX, front end development, and SEO). But the effort is definitely worthwhile. It’ll be easier to brainstorm and the chances of the new website being successful are significantly increased.

SEO Tips For Website Redesign

If you’ve already launched your site, the best thing to start with is an SEO audit. An SEO audit helps you to know your SEO strengths, such as the pages that are ranked highly by search engines. You also know what SEO aspects make the page perform well so that you can maintain/preserve or replicate those competencies as you redesign the website.

Also important during website redesign is having a 301 redirect plan. As the old URLs are being changed, the redesign team should carefully redirect traffic to the new URLs so that traffic to the site is not lost once the redesigned website is fully functional. It would be, and has been for a few businesses, lethal for the business if this SEO aspect is forgotten. Imagine what would happen if your site’s visitors were greeted by a “404 – Page Not Found” error when they tried accessing your site’s webpages.

SEO Is An Ongoing Activity

For both new websites and redesigned ones, SEO is an ongoing activity. In today’s fast-paced technological atmosphere, most of the SEO aspects change within short time spans. At one time you’ll need to install an SEO plugging and at another time formulate your content according to the current trend. Failure to roll with the SEO trends would be a definite death of the business, especially if sales heavily rely on digital marketing.

Know the right SEO steps to take now to make your SEO strategy and website more successful. If your site is already running, engage an SEO professional and make sure a thorough SEO audit is done. This is the best way to know what actions best suit your website with regard to SEO success. And if you are planning on building a new site, involve your SEO team right from the start. SEO done during the early stages of website development helps to avoid SEO mishaps in the structure of the site that could cost you time and money in the future.

Content Planning for Local SEO

Content is the foundation of digital marketing success, no matter the channel on which that content appears. Content determines the businesses social media fans and followers choose to associate with, how visitors choose to engage with your website, and for which keywords search engines find your site relevant.

If you’re like most small business owners, you probably have no trouble talking to friends, relatives, business partners, and prospective customers about your business: the kinds of people you help, the pride you take in your work, what customers value about your business, and so on.

But it’s tough to find time to write about your business. It can be a struggle to find the exact right words to describe your business to the World Wide Web.

Fear not! Your website content doesn’t need to be perfect. In fact, it will appear more authentic to your customers—and probably be more useful to them—if it isn’t filled with refined marketing language, and actually answers their questions about your company’s products or services.

With that in mind, here are some ideas to get you started with creating content:

What are the top things users look for?

Google and Bing both provide a very simple method for researching the key phrases that your prospective customers are interested in: Simply visit either search engine’s homepage and perform a search. Prior to hitting “return” on your keyboard, take a look at the list of terms related to the one you typed in. These are generally the most popular words or phrases related to what you typed. Make a list of these terms and be sure to target a page on your website about each one. Repeat this process several times to develop a comprehensive list of subjects to start your content process.

Research keywords using Google Trends

Google Trends can provide you with a few more specifics around the relative search volume of each keyphrase that Google or Bing suggests. You can even zoom in to your specific geographic area to see just how popular certain phrases are in your state, metro area, or in some cases even your city. Google will also suggest even more key phrases related to these phrases next to the geographic overlay, so don’t ignore these.

What are the top questions your customers ask you?

This is a great tip from Aaron Weiche of Spyder Trap Marketing. If customers are asking you the same questions over and over again offline, they probably have the same questions online as well—and may even type these questions directly into a search engine. Each of your top questions should have a full page devoted to it to maximize your ranking potential for each question.

What’s unique about the areas you serve?

From an SEO standpoint, it’s a best practice to create a page for each town, county, or region that you serve. For example, if you’re a suburban plumber looking for business in the major city in your metro area, you could talk about the history of the sewage and water system of that market on its own page, highlight subdivisions or condo buildings that have a higher incidence of plumbing issues, or list lawsuits that have occurred over faulty pipes in that market. The more local the “scent” of a given page, the more likely Google and Bing are to rank that page.

Case studies of previous projects

You can also start a little bit closer to home, so to speak, and feature projects you’ve worked on in a particular market. Be as explicit as you can about the services you performed, or how your products helped the customers achieve their goals. Case studies are one of the things that make your business unique, so stay away from using canned marketing-speak, and focus on telling stories that will help future customers relate to previous ones.

Customer interviews and transcriptions

The best way to help future customers relate to previous customers is through video interviews and testimonials. In the era of smartphones, it’s super-simple to film and upload video interviews to YouTube and embed them on your website. The personality of your clients and customers will really shine through the video. Make sure you include a text transcript of your conversation below the video so that you get keyword “credit” from the search engines also.

For more information on writing great content that is compelling to both humans and search engines, see Moz’s complete Beginner’s Guide to SEO.