Google, Bing, and the other search engines have revolutionized how we learn, how we collaborate, how we shop and how we interact within our local communities. Today, Google alone handles more than 100 billion searches per month around the world. Of those searches,
- 4 billion desktop queries per month in the United States alone have local intent.
- 50%+ of mobile queries have local intent.
- Roughly 15-20% of all searches are mobile .
From these numbers, we can extrapolate that there are approximately seven billion unique local searches per month on Google in the United States.
Google, Yahoo!, and Bing are all currently returning local results that have challenged traditional print Yellow Pages and, in many areas, exceeded their usage as the preferred method for discovering local businesses and local information. As of March 9, 2009, Google began showing local results for generic queries, meaning that Internet users no longer need to include any city or geographic terms in their search to be shown results that are local to their location.
Additionally, mobile search is absolutely exploding. Mobile searches primarily pull their results from local search engines.
What this means for your business: The potential to attract new customers via local search is enormous.
Depending upon your business model, your marketing budget and your
resources, local search may be the right match for your business—or,
conversely, other forms of marketing may be smarter for you. Visit and
read all three of the articles in the “keep learning”
section below to determine the best possible marketing channels for your