Lately, it has become a common perspective that as long as you have good content, the rest will take care of itself. It is true that SEO and Content marketing are inextricably linked good content is necessary for SEO. However, for a successful optimization campaign, you will need much more than just good content.
The Customer Success Manager of Semalt Digital Services, Nik Chaykovskiy explains why quality content is not enough for running SEO efficiently.
In theory, the idea is accurate. All search engines strive to provide their users’ base with the best content and so they have algorithms that rank good content higher. By producing more content, you can have more indexable topics which will cover many search requests. Furthermore, as long as the content is good, more users will visit your site.
On the other hand, if you have no content at all, you do not stand a chance of having efficient SEO. If the material is poor and not trustworthy, your results will be similar. For your content to be good, it has to meet a variety of standards to prove it is good. This ranges from uniqueness to practicality, relevance and entertainment.
Let’s assume that your content is good and that you produce content on a regular basis. This content is futile so long as it is not visible. If your users are not aware about your work, then they cannot read or view it. With the advances of Google, it still relies on the feedback of its users to help ranking the quality of content. Thus, if these users cannot view your work, Google cannot judge the quality of your content.
Much of this feedback is usually provided through shares and links, which Google considers as trustworthy. By earning lots of links, you can be seen as a good source of content and as a result, you will rise in the search rankings. However, these links are not earned by good content only. You have to take initiative by promoting and syndicating your links, sometimes by building some manual links as well.
Having good content on your site is a good start. However, you should never neglect the technical factors that are necessary for your site to rank highly in search engine results. Most template sites, like WordPress and Wix come equipped with a technical structure which makes it easier to be indexed by a search engine.
This, however, is not enough too. You will need to create Meta data and title tags, improve the security of your site, update your robits.txt file, create and update a sitemap and increase the speed of your site if you want your site to be in fighting shape.
You can only tap into the true power of content if you are able to integrate it with a variety of other marketing strategies. For instance, you can use email marketing and social media marketing to the benefit of your content. By using these strategies in conjunction with each other, you stand the better chance to take the most of your content. SEO is a complex strategy. It cannot be boiled down to a single focus.